Project Details

Based in the Nordic region of Northern Europe, Baltic Vodka honors the long-standing cultural heritage and the robust variation within the regional terrain, dedicating their work to crafting superior spirits uniquely available in the Northern region of Europe.

In 2020, I was tasked with developing a brand identity and packaging design for a liquid product— from which three independent yet unified designs would emerge. The idea for Baltic materialized from my interest in Scandinavian culture and my own heritage. I wanted to create a brand that communicates authenticity as well as evokes a sense of nostalgia. The illustrated crests from each country’s Coat of Arms convey tradition and resonate through familiarity while the supporting illustrations highlight each product's unique character. The modern feel of the san serif paired with the hand scribed nature of the script font suggest an elevated classical feel. The Baltic Sea serves as a unifying element in the design and as the base of the product label.